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Media mix modeling (2)
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Untitled Design (17)
  • 5.9%

    Brand Awareness Lift (surpassing European Beauty benchmarks)

  • 32.6%

    Share of All New Customers (Top Paid Channel Driver)

  • 16.7%

    Web Purchase Lift (Conversion Lift Study)

September 29, 2026
Niche Beauty Lab

How Niche Beauty Lab leveraged TikTok’s full-funnel strategy to drive full funnel impact and dominate new customer acquisition in Spain
Topicals image
  • 3.7X

    uplift in Amazon revenue

  • 460%

    increase in GMV Max investment

  • 3X

    halo total ROAS uplift

August 12, 2026
Topicals

Proving the cross-channel value of GMV Max and driving Amazon revenue up 3.7X